The lack of access to electricity worldwide contributes to the Bottom of the Pyramid (BoP) – living on less than $2.50 per day – being trapped in poverty. Household holds spend a considerable amount of their income on what they think are cheap, but polluting resources due to lack of education and the desperate situation they’re in. Not only are consequences of the use of biomass resources polluting for the environment, it also results in a great decay of the health as these resources are used inside to cook and to provide lightning. Women in particular have the the responsibility of carrying out these time-consuming chores of searching and using biomass. Instead they could have been used to educate themselves or do paid work. With the knowledge that only 7 % of Tanzania is electrified, and the fact that cleaner alternatives are mostly out of reach due to high prices and lack of financing possibilities, the problem is set. This master thesis describes the look for alternative ways to generate energy. The main goal was to search for and strategically place a feasible electricity generating product-service for low income households in Tanzania. Focus was to reduce the use of polluting sources with the help of education and habit change. It also entails the journey of alternating between desk research, prototyping and doing on site research. In conclusion a strategy to deal with energy generation as well as with reducing the use of polluting sources is encompassed. Following this plan can result in the first step of long journey that fulfills the promise to low income households to offer an alternative, affordable daily usable electricity generating product-service.
Client - Masarang Indonesia
Assignment - Design a product from one of the local forest resources (coconut), which increase the value, has export potential and can be introduced in short term (within 1 year) on the market.
Team: A. Zandlvliet | C. Leihitu | T.P. Handayani | D.X. Sumter
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SADAYA is a body care product that is made out of coconut oil and tengkawang butter. This offers natural treatment for skin. The fact that the soap bar is made by the Dayak Seberuang tribe in the Tembak village in West kalimantan (Borneo) makes it special. For years they have been fighting the monoculture that is being created by the palm oil companies and have been fighting to preserve and protect their forest. The usage of all natural forest resources in the soap indirectly will also help the reforestation.
In the design of the packaging Dayak weaving patterns are used, which are designed by Design Beyond Borders. These patterns all together form a story to convey the message about their struggle against the deforestation.
The soap is currently being sold at the concept store Shopping Prince in the hague.
Client - Future Stars Academy
Assignment: Write a business plan for the Tanzanian charity organisation Future Stars Academy to expand its work. Also include ways for this NGO to sustainably gain income, maintain and/or grow in the future.
Team: B v. Klink | R. v. Loo | D.X. Sumter | A. Zandvliet
Proposal - Acquire property that would contain a football field and accommodation where FSA volunteers can stay.
The images represent the final look of the establishment where FSA would give football trainings. Maintaining this establishment would be possible through an added hostel and bar area where volunteers can stay. This football field can be leased/rented out to other organisations to gain additional income. The NGO was also encouraged to organize summer camps for children from abroad and offer safari tours to the volunteering packages volunteers.
Assignment - 'Choose a brand and think about a strategy to make it evolve'.
Team: Y. Wang | T.P.Handayani | S. Doedijns | D.X. Sumter
Proposed strategy for the introduction of MUJI in the Netherlands. Consisting of first exposing the customers to the brand through collaborations with Dutch designers, who's work embodies the same simplicity. Thereafter exhbiting this to tease the customers and showing them what the products can mean in their lives and slowly creating a network of clients who advices and inform each other about the brand and it's products.
The team made the following promotional video as part of the brand product strategy that exposes the products of this brand in a simple way, which is what the bran itself embodies.
Movie shot by T.P. Handayani | D.X. Sumter
Movie edited by T.P. Handayani
